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Tourism and Hospitality

Tourism and Hospitality
Educational program code

6B11103

Language of instruction

English

Learning level

Undergraduate

Duration of study

4 year

Specialized subjects

The World History
Geography

Objectives of the educational program

The program is aimed at training highly qualified specialists with deep knowledge and practical skills for successful careers in the multifaceted tourism and hospitality industry. It prepares graduates to work in an international environment, fostering cultural competence, communication and language skills, and leadership qualities essential for sustainable development. Focused on current trends and industry challenges, the program helps students adapt effectively to dynamic market conditions and opens up a wide range of career opportunities in the hospitality and tourism

Информация

Dual Degree Program

The dual-degree program "Tourism and Hospitality", offered by the Department of Business and Services at Ualikhanov University in collaboration with the Endicott College of International Studies at Woosong University (South Korea), provides a unique opportunity to earn two degrees in four years following a 2+2 model.

Woosong University, located in Daejeon, South Korea, specializes in practice-oriented educational programs. The university actively develops joint educational initiatives, including student and faculty exchange programs, collaborative research projects, dual-degree opportunities, and study-abroad experiences. Education at its international schools, including the Endicott College of International Studies, is conducted in English under the guidance of esteemed international professors. Endicott College equips students with the skills to navigate business, innovation, and culture in key regions of the world.

Major courses Elective courses
Course Title ECTS Required/Elective
General Education Courses /56 ECTS/
History of
Kazakhstan 		5 R
Philosophy 5 R
Sociology 2 R
Political
science 		2 R
Cultural
studies 		2 R
Psychology 2 R
The Kazakh
(russian) language 		10 R
Foreign language 10 R
Informative-communicative
technologies 		5 R
Physical
Training 		8 R
General cultural competences courses 5 E
Major required courses /101 ECTS/
Introduction to
Hotel Industry 		5 R
Hotel
Business English 1,2 		9 R
Hospitality
Accounting 		4 R
F&B
Management 		5 R
Introduction to
Tourism Industry 		4 R
Basics of
Tourism Studies 		4 R
History of
tourism 		6 R
Academic
writing 		3 R
Management in
tourism 		5 R
Managing
Front Office Operations 		5 R
Managing
Housekeeping Operations 		4 R
Hospitality
HR Management 		5 R
Hospitality
Financial Management 		5 R
Revenue
Management 		4 R
Hospitality
Strategic Management 		5 R
Excursion
Study 		6 R
Service
Marketing 		5 R
Course Title ECTS Required/Elective
Major elective courses /75/
Tourism
infrastructure 		5 E
Organization
of international tourism 		5 E
Tourism
and Local History 		3 E
Tourist
regional studies 		3 E
Internartional
Tourism Geography 		6 E
Recreational Complexes of the World 6 E
Gastronomic
tourism 		5 E
Transport
services in tourism 		5 E
Microeconomics
of tourism 		5 E
Macroeconomics
of tourism 		5 E
Leadership
& Professional Development 		4 E
Psychology
of business communication 		4 E
Organizational
Behavior in Hospitality 		4 E
Advertising in the service sector 4 E
Innovative Technologies for Hospitality and Tourism 5 E
Statistics, analytics and tourism development
strategies 		5 E
Research
Methods 		5 E
Research and Information in the tourism and
hospitality industry 		5 E
Branding and PR in tourism 6 E
Imageology in tourism 6 E
MICE tourism 6 E
Tourist Formalities 6 E
Animation activities in the field of tourism 5 E
Tour operating 5 E
Health, Safety and Security in Hospitality & Tourism 5 E
International booking and reservation systems 5 E
Tourism cluster and sustainable tourism development 5 E
Event tourism 5 E
Tourism and Cultural Heritage 6 E
Tourist country studies 6 E
Internship 12 R
State Exam/Bachelor’s Thesis 8 R

Learning outcomes and competencies

  • Develops knowledge in ecological culture, safety, economics, legal norms, socio-cultural and historical education, contributing to the formation of a well-rounded individual with an understanding of academic integrity principles.
  • Demonstrates leadership qualities and utilizes communication skills in the national and foreign languages for interpersonal and professional interactions.
  • Employs IT technologies for preparing research projects, selecting scientific information, and developing unique products in tourism and hospitality.
  • Analyzes the features of the development of the tourism and hospitality industries in line with modern trends.
  • Possesses skills in managing operational and strategic activities of enterprises in the tourism and hospitality industry.
  • Understands the principles of sustainable tourism development and their importance in preserving cultural heritage, supporting host communities, protecting the environment, and ensuring the health and safety of industry workers.
  • Applies practical skills to create modern tourism products based on a comprehensive analysis of the tourism market in Kazakhstan and globally.
  • Effectively uses service marketing tools to develop marketing campaigns, branding strategies, and advertising initiatives tailored to various sectors of the tourism and hospitality business.

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