training professionally competent specialists in the field of theory and practice of journalism, possessing literate and expressive speech, a humanitarian culture of thinking, as well as value orientations that meet the requirements of the modern media market.
developing students’ in-depth IT skills in the field of mass media, focused on the modern requirements of the labor market, employers and the media.
education of highly moral, tolerant individuals who respect universal, civil and national values;
development of professional and scientific research skills that contribute to the self-improvement of the student’s personality.
engage in oral and written communication in Kazakh, Russian and foreign languages to solve problems of interpersonal, intercultural and professional communication.
use digital technologies, various information and communication technologies in searching, storing, processing, protecting and disseminating information and business knowledge in various areas of life.
use philosophical knowledge in forming a worldview, as well as the ability to analyze the main stages and patterns of historical development in forming a civic position.
to provide full social and professional services using methods and means of physical education, education of safety culture, and awareness of the environmental situation.
know your legal rights and responsibilities, to possess methods of their protection, to follow ethical standards of the culture of behavior and communication in the professional sphere, to regulate relations between people on the basis of regulatory and legal acts.
know the history of the national press, define the functions and role of journalism in society, analyze the basics of television and radio journalism, rank genre features, have basic and practical knowledge of the Kazakh language corpus using electronic technologies.
master the technology of mass communication, generalize the history and experience of journalism, systematize the experience of foreign journalism, develop linguistic and stylistic features, speech technique and culture, integrate the Kazakh language with world languages and possess the skills of journalistic activity.
identify and analyze strategic options for converting materials into finished goodsmultimedia product, have image skills in PR, branding, speechwriting, SMM, media management.
