Tourism and Hospitality ("Woosong" South Korea)
Educational program code
6B11103
Language of instruction
English
Learning level
Undergraduate
Duration of study
4 year
Specialized subjects
Geography
Foreign language
Objectives of the educational program
The program is aimed at training highly qualified specialists with deep knowledge and practical skills for successful careers in the multifaceted tourism and hospitality industry. It prepares graduates to work in an international environment, fostering cultural competence, communication and language skills, and leadership qualities essential for sustainable development. Focused on current trends and industry challenges, the program helps students adapt effectively to dynamic market conditions and opens up a wide range of career opportunities in the hospitality and tourism
Dual Degree Program
The dual-degree program "Tourism and Hospitality", offered by the Department of Business and Services at Ualikhanov University in collaboration with the Endicott College of International Studies at Woosong University (South Korea), provides a unique opportunity to earn two degrees in four years following a 2+2 model.
Woosong University, located in Daejeon, South Korea, specializes in practice-oriented educational programs. The university actively develops joint educational initiatives, including student and faculty exchange programs, collaborative research projects, dual-degree opportunities, and study-abroad experiences. Education at its international schools, including the Endicott College of International Studies, is conducted in English under the guidance of esteemed international professors. Endicott College equips students with the skills to navigate business, innovation, and culture in key regions of the world.
| Course Title | ECTS | Required/Elective |
|---|---|---|
| General Education Courses /56 ECTS/ | ||
|
History of Kazakhstan |
5 | R |
| Philosophy | 5 | R |
| Sociology | 2 | R |
|
Political science |
2 | R |
|
Cultural studies |
2 | R |
| Psychology | 2 | R |
|
The Kazakh (russian) language |
10 | R |
| Foreign language | 10 | R |
|
Informative-communicative technologies |
5 | R |
|
Physical Training |
8 | R |
| General cultural competences courses | 5 | E |
| Major required courses /101 ECTS/ | ||
|
Introduction to Hotel Industry |
5 | R |
|
Hotel Business English 1,2 |
9 | R |
|
Hospitality Accounting |
4 | R |
|
F&B Management |
5 | R |
|
Introduction to Tourism Industry |
4 | R |
|
Basics of Tourism Studies |
4 | R |
|
History of tourism |
6 | R |
|
Academic writing |
3 | R |
|
Management in tourism |
5 | R |
|
Managing Front Office Operations |
5 | R |
|
Managing Housekeeping Operations |
4 | R |
|
Hospitality HR Management |
5 | R |
|
Hospitality Financial Management |
5 | R |
|
Revenue Management |
4 | R |
|
Hospitality Strategic Management |
5 | R |
|
Excursion Study |
6 | R |
|
Service Marketing |
5 | R |
| Course Title | ECTS | Required/Elective |
|---|---|---|
| Major elective courses /75/ | ||
|
Tourism infrastructure |
5 | E |
|
Organization of international tourism |
5 | E |
|
Tourism and Local History |
3 | E |
|
Tourist regional studies |
3 | E |
|
Internartional Tourism Geography |
6 | E |
| Recreational Complexes of the World | 6 | E |
|
Gastronomic tourism |
5 | E |
|
Transport services in tourism |
5 | E |
|
Microeconomics of tourism |
5 | E |
|
Macroeconomics of tourism |
5 | E |
|
Leadership & Professional Development |
4 | E |
|
Psychology of business communication |
4 | E |
|
Organizational Behavior in Hospitality |
4 | E |
| Advertising in the service sector | 4 | E |
| Innovative Technologies for Hospitality and Tourism | 5 | E |
|
Statistics, analytics and tourism development strategies |
5 | E |
|
Research Methods |
5 | E |
|
Research and Information in the tourism and hospitality industry |
5 | E |
| Branding and PR in tourism | 6 | E |
| Imageology in tourism | 6 | E |
| MICE tourism | 6 | E |
| Tourist Formalities | 6 | E |
| Animation activities in the field of tourism | 5 | E |
| Tour operating | 5 | E |
| Health, Safety and Security in Hospitality & Tourism | 5 | E |
| International booking and reservation systems | 5 | E |
| Tourism cluster and sustainable tourism development | 5 | E |
| Event tourism | 5 | E |
| Tourism and Cultural Heritage | 6 | E |
| Tourist country studies | 6 | E |
| Internship | 12 | R |
| State Exam/Bachelor’s Thesis | 8 | R |
Learning outcomes and competencies
- Develops knowledge in ecological culture, safety, economics, legal norms, socio-cultural and historical education, contributing to the formation of a well-rounded individual with an understanding of academic integrity principles.
- Demonstrates leadership qualities and utilizes communication skills in the national and foreign languages for interpersonal and professional interactions.
- Employs IT technologies for preparing research projects, selecting scientific information, and developing unique products in tourism and hospitality.
- Analyzes the features of the development of the tourism and hospitality industries in line with modern trends.
- Possesses skills in managing operational and strategic activities of enterprises in the tourism and hospitality industry.
- Understands the principles of sustainable tourism development and their importance in preserving cultural heritage, supporting host communities, protecting the environment, and ensuring the health and safety of industry workers.
- Applies practical skills to create modern tourism products based on a comprehensive analysis of the tourism market in Kazakhstan and globally.
- Effectively uses service marketing tools to develop marketing campaigns, branding strategies, and advertising initiatives tailored to various sectors of the tourism and hospitality business.